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Local Store Marketing For Retailers John Matthews:Paperback this book is graced withLocal Store Marketing is a must for every retailer large or small who wants to fully capitalize on the sales potential of their all important 3 mile trade radius. Gray Cat's Local Store Marketing Manual for Retailers tells you how to tap into the power of local store marketing to help your store achieve sustained and successful sales growth this year and beyond. This easy to use manual gives you step by step instructions on how to implement proven