Joico Blonde Life Violet Shampoo 1 Litre Range_Chroma With shine enhancing apricot kernel

With shine enhancing apricot kernel oil ​

this high-performance lamp ensures consistent and salon-quality finishes by providing uniform curing across all five fingers

Nurture fragile

Combat frizz

Expertly balanced pH technology regulates the colour pH level during the colouring process while protecting the integrity of the hair meaning zero lift and zero damage - just super shiny

Joico Blonde Life Violet Shampoo 1 Litre Range_Chroma With shine enhancing apricot kernelInstantly cool brassy tones in blonde hair whilst gently cleansing with Joico Blonde Life Violet Shampoo. The SLS & SLES Sulphate free formula lathers to gently nourish and cleanse hair to maintain healthy looking hair with brilliant shine. Features Instantly tones blonde hair SLS & SLES Sulfate free Gently cleanses hair Nourishes and protects fragile blonde hair