Building Data Competency: Panel Data CPCA Explain how category strategies fit

Explain how category strategies fit into the category plan

and retailer mobile strategy

basic assessment and the category tactics

Knowledge Checks

correlation and price regression

Building Data Competency: Panel Data CPCA Explain how category strategies fitCourse Overview Gain an in depth look a third party consumer panel data, including how it is derived, commonly used measures, and examples of how to think about and maximize its potential. Household panel data is one of the primary data sources required to do category management work. It provides a clear picture of consumer behaviour so that retailers, sales, and marketing professionals can continually adjust their strategies to focus on the consumer